BFA (Big Financial Awakening) is here. Welcome to the BFA page! We’re genuinely glad you stopped by, because this could be the start of something worth looking into, and yes, we mean that in a big, bold, slightly-sassy-but-totally-supportive way.
Let’s be real for a moment: life is getting more expensive, the world is changing fast, and “just getting by” isn’t nearly as fun as thriving. The good news? You don’t have to figure it all out alone. That’s exactly why BFA exists: to open doors, open minds, and maybe even open a few bank accounts in the process (the legal, responsible kind, of course).
BFA is a free informational event I attend myself, held every Saturday from 1:00 to about 2:30 PM Eastern. Two things get covered each week: a stipend program worth up to $750 a month, and something called link post blogging, along with the Performance Blogging System (PBS) behind it.
First, watch this video. It sets the stage and gives you a feel for what’s possible.
How People Usually Find Out About BFA
Most people who attend BFA are invited directly, by email, text, or a phone call from someone already involved. That’s actually how most people find their way to a session like this one, through a person they already know and trust, rather than stumbling onto it cold. That said, BFA isn’t closed off. If you’re reading this and you’re curious, you’re welcome to join too.
If you do decide to attend, here’s something worth knowing upfront: when you register or join the session, give my name, Debbie Malone, as the person who connected you. That’s how the group keeps track of who’s working with whom, and it means I’ll be the one you can reach out to afterward with questions, rather than a stranger.
Joining a Session
The link for the live session is https://meetn.com/rrr247. Sessions run every Saturday, starting at 1 PM Eastern and typically wrapping up around 2:30. You don’t need to register in advance through a separate portal to sit in on a session, just use the link at the scheduled time.
The $750 a Month Stipend Program
I want to be straightforward about this part, since it’s usually what people are most curious about. The stipend, up to $750 a month, is not something you automatically receive by attending. It’s an application-based program with specific eligibility requirements. During the session, we walk through what those requirements actually are and how the application process works, since that’s the part that genuinely benefits from being explained live.
What I can tell you plainly, without waiting for a session to say it: this is an application you apply for, not a guarantee, and not something that happens automatically just by showing up.
Link Post Blogging and the Performance Blogging System
The other half of what BFA covers is something I actually use myself: link post blogging, built around a structure called the Performance Blogging System, or PBS.
Here’s the plain version of what that means. Instead of building a blog completely from scratch, figuring out hosting, page structure, categories, and what on earth to write about, PBS gives you a pre-built framework: categories already mapped out, page templates ready to go, and a structure you personalize with your own voice and experience layered on top.
That’s actually how this website came together. I didn’t start with a blank page for every single one of my site’s articles. I started with the PBS structure, then went through it page by page, rewriting everything in my own words, my own stories, my own experiences, so it didn’t read like a generic template a hundred other people were also using. BFA walks through this same system, why it’s built the way it is, and how to actually use it if you’re interested in starting or growing a blog of your own.
A Bit of History Behind PBS
The Performance Blogging System wasn’t built overnight, and it wasn’t built by someone new to marketing either. It comes from Rory Ricord, who’s been marketing for decades, going back to phone, direct mail, and word-of-mouth long before the internet existed as a business tool. When the internet did start opening up, he was one of the people who saw where it was headed early and built around it, well before most people were thinking about the internet as a place to make money at all.
PBS is what came out of that experience: not just a system he built for himself, but one designed so other people could use the same structure to grow their own online presence. That history, how PBS actually came together and evolved into what it is today, gets covered in real detail during BFA itself. What I’ve shared here is just the short version.
What a Session Actually Feels Like, and Where I Come In
A BFA session runs about ninety minutes, and it’s mostly a presentation format. There isn’t a lot of room built in for back-and-forth questions during the event itself. That’s exactly why I stay involved afterward. If something covered in the session raises a question specific to your situation, whether about the stipend application or the blogging system, that’s what I’m here for. Reach out to me directly, and I’ll walk through it with you.
Why I Recommend It
I’ve been through the Performance Blogging training myself, and it’s the actual framework behind this site. I still refer back to what I learned in these sessions as I keep building and refining pages. If you’re curious about the stipend program, about blogging as a skill, or the history of how PBS came to be, sitting in on a BFA session is a genuinely useful way to hear it directly.
And since the session itself doesn’t leave much room for back-and-forth questions, that’s exactly where I come in. If something you hear raises a question specific to your own situation, reach out to me afterward and I’ll walk through it with you.
Every Saturday, 1:00 to approximately 2:30 PM Eastern. If someone invited you, mention their name when you join. If you found your way here on your own, give my name, Debbie Malone, so I can follow up with any questions you have afterward.